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LAN Cargo launches e-booking tool

By Hpanchal on December 28, 2012

LAN Cargo and its affiliates have launched an e-booking tool that allows customers to create and manage reservations online. Initially available for reservations originating in New York, Miami and Mexico, the new tool will be rolled out across several markets during 2013.

“E-booking allows LAN Cargo to increase its connectivity with its customers by providing them with an opportunity to view a variety of itinerary options. It will also allow customers to make reservations in real time, as is currently the case in the passenger sector, and will reduce transaction costs and times,” said Cristián Ureta, LAN Cargo CEO.

LAN Cargo’s subsidiaries, ABSA in Brazil, MAS Air in Mexico and Linea Aerea Carguera in Colombia, will also adopt the tool. However, the launch statement from the company made no reference to Brazil’s TAM Linhas Aereas, LAN Airlines’ partner in the newly created LATAM Airlines Group. LATAM member airlines continue to operate under their current brands and identities.

Separately, LATAM announced a decrease of 3.7 percent in November cargo volumes against a capacity increase of 3.1 percent, resulting in a fall in the cargo load factor of 4.3 points to 60.5 percent. “The decrease in traffic continues to be driven by weaker imports into Latin America, especially Brazil,” the group said.

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