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DHL wins major Panasonic logistics contract

By Hpanchal on January 15, 2013

Panasonic has awarded DHL Supply Chain a long-term contract worth more than £100 million ($160.5 million) to manage its U.K. warehousing and transport operations.

The contract, won in a competitive tender, will see DHL assume end-to-end responsibility for Panasonic’s supply chain in this key market place, carrying out order fulfillment of high-end consumer electronic goods, managing a shared warehouse operation, and enhancing the client’s existing domestic transport operation.


DHL said: “In turn, the project is set to generate a greater return on Panasonic’s investment in its supply chain infrastructure through the conversion of its existing facility into a state-of-the-art technology campus featuring an enhanced plug-and-play IT solution plus a dedicated transport control Ttower, providing full visibility of the secure transport network.”


In taking on the contract, DHL said it would also utilize its global reach and scale to create a platform for transformational change, replicable across Panasonic’s European supply chain business. The operation will provide further benefits through the ability to aggregate data across the operation, providing greater insight into operational efficiencies, total product costs and customer satisfaction.

Nigel Cowmeadow, chief supply chain officer at Panasonic Europe, commented: “As our business evolves, it was necessary to bring in an innovative logistics specialist who understands the emerging needs of the technology sector. Our business needs the flexibility to adapt to the demands of current and new markets, addressing rapid product life cycles while consistently improving on our customers’ experience.”

Paul Richardson, managing director of Specialist Services at DHL Supply Chain, UK & Ireland, added: “This is a significant solution that has been constructed in a very short timescale.”

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