Industry should focus on E-freight solutions
Think about the history of this industry, which first took off after World War II. Air cargo gained traction simply through a collaborative partnership of the many diverse stakeholders and a sense that we are all in this together. By unifying and building on one another’s strengths, we compensated for the weaknesses and became mutually successful.
Finger pointing, threats and prognostications of doom will not solve this important issue. Rather, let’s focus on solutions. We will all have a lot more fun and in addition, become far more productive.
Brandon Fried is the executive director of the U.S. Airforwarders Association.