Don't get left behind in the E-freight rush
In 50 years, as we look back on the progress of e-commerce in air freight transportation, it will be interesting to see how long it took the industry to adopt its principals and derive the promised efficiencies and cost savings. Time will tell but not pursuing the digitalization of paper data will likely place our industry on the wrong side of history. Now is the time for all of us to roll up sleeves, stop preaching theory and start talking about real-world opportunities and solutions to make it a reality.
Brandon Fried is the executive director of the U.S. Airforwarders Association.