By John W. McCurry
Social media is opening up new worlds of opportunity for journalists and publications. Air Cargo World has embraced this arena for a few years now, and we’ve increased our efforts considerably in 2013.
Our presence has grown rapidly this year on Twitter, LinkedIn and Facebook, due largely to the efforts of Adina Solomon, our associate editor, who eats, sleeps and breathes social media. Air Cargo World’s number of followers on Twitter is now more than 3,500 – nearly doubling over the past six months.
These social media accounts allow us to share our latest articles and hear from you – the reader.
You can use Twitter to talk directly to Air Cargo World, pose questions and highlight new information. If you aren’t already a follower, we welcome you to find us at our handle, @ACWmagazine.
We’re all about communication. Our LinkedIn company page and our LinkedIn Air Cargo World Discussion Group, which offers readers the opportunity to start conversations about industry topics, have grown rapidly. On the magazine’s Facebook page, readers can comment on stories and photos and keep up with the latest news.
Air Cargo World is the first air cargo publication, and among the first trade publications in general, to have a presence on Pinterest, a photo-sharing website. You’re excused if you are not yet familiar with Pinterest. It’s one of the newer social media platforms, and publications are still figuring out how to use it.
We will explore how best to use Pinterest in the coming months. Right now, you can go to our Pinterest page to see infographics, behind-the-scenes photos of our office and staff and photos related to the air cargo sector. You can find us at http://pinterest.com/aircargoworld/.
All of these social media outlets allow us to stay in touch with our readers and vice versa. We welcome your feedback and want to know how you are using social media. Tweet us, message us on Facebook or email us at email@example.com or firstname.lastname@example.org.
John W. McCurry is the editor of Air Cargo World.