Orange is the new green for TNT, whose practical, pretty new packages cut waste and help to protect the environment.

While thumping the advantages of a packaging line designed to better protect shipments from damage and to promote the brand with attractive images, oh by the way, they're saving the earth.

TNT, which produces 50 million packaging items per year, is deploying a line of parcels and satchels in Europe and the Middle East. New envelopes are available worldwide. The new line offers customers more choice, ease-of-use and protection against damage. There is a proper parcel, envelope, tube or satchel for any shipment ranging from confidential documents to temperature controlled medical samples.

The bright orange boxes and envelopes are emblazoned with photos of sunflowers, oranges, goldfishes, sea stars, flower petals or butterflies. All cardboard envelopes and boxes are made of recycled materials and are recyclable. The new plastic satchels are biodegradable after two years. Each one of them bears an expiry date.