DHL hopes this is the first step toward an improved African supply chain that will help facilitate the trade of healthcare, aid, industrial and energy projects. The company's focus will not only be on improving international trade; a major goal is also helping regional economies benefit from a more organized system.

"We're committed to keeping Africa well-connected to the rest of the world while identifying new opportunities in the intra-African market," DHL's Amadou Diallo, CEO, Africa and South Asia Pacific, said in a statement. "To support the region's vast growth potential, we are using our deep knowledge of the markets to help spur growth and enable businesses discover new opportunities in Africa."

According to a company press release, consumer spending outpaced GDP growth from 2005 to 2008 by a 2:1 margin. Real GDP grew by 4.9 percent annually from 2000 to 2008. Foreign direct investment has grown from $9 billion in 2000 to more than $62 billion. It's numbers like these that have DHL focused on Africa.

"We welcome the ongoing infrastructural investment by governments in the East African Community, and especially Kenya, because this will have a significant multiplier effect on regional communities," Diallo said. "A new road-freight solution that balances cost and transit times is just what the market needs next to respond to fast changing demands driven by rapid growth in key sectors."